"Coordinate Your Practice Management Systems

under One Umbrella" 

Dental Group Alliance is taking the lead by inviting 20-30 independent dental practices in Southern California to join together with the purpose of developing a Marketing Coalition. It is not economically feasible for a solo dental practice to cost effectively use radio and/or television to market a single dental practice.  Radio stations, for example KFI or KABC broadcast to such a large geographical area that it is most effective for several dental practices, strategically positioned geographically, to pool resources to develop strategic marketing strategies with the purpose of attracting many new patients.  We feel that other national marketing companies have compromised their cost effectiveness because the marketplace has been geographically saturated with their dentist clients to the point of being ineffective.

Media to be used:

• Prime time radio spots

• Prime time TV spots

• Targeted Cable TV advertising

• Target Marketing: Sedation/Invisalign/Implants

Benefits

• Reach more potential patients

• Target preferred clientele

• Share advertising cost

• Develop brand awareness and quality image

Features

• Professionally developed marketing spots

• Preferred spot placement

• Regional exclusivity

Tag Line: The Quality Alternative

If these objectives appeal to you I would welcome the opportunity to talk with you personally and share with you more specifically how together we will be able accomplish these objectives. Please contact me at (800) 580-1989 or email jscott@DGALLC.com

Thank you,

James Scott, Marketing Director, Dental Group Alliance

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